Wednesday, February 15, 2012

Volkswagen Think Blue


This is a video I found as a part of Volkswagen's campaign called "Think Blue". What the video is emphasizing in very simple, illustrative "Sim-like" style that people should begin to think about the environment around them and how they can help in changing their lifestyle to save their environment. When I say "Sim-like", I mean how they're able to use just very simple symbols to represent fresh water or carpooling; and people instantly understand what you mean. It also has a very "Mad Men" sort of feel through the same style as the main character in the opening scene carried throughout; as a result, the people can be any person and not discriminating against certain people.

For more about this campaign, click here.

No comments:

Post a Comment